Content and keyword strategy for Clearledger
A keyword-led content plan built around what buyers search before they buy. A case study by Thandiwe Mokoena, SEO Specialist for E-commerce.
Challenge
Clearledger, an accounting platform, published blog posts about industry news that got little traffic and no sign-ups.
Solution
I researched the searches buyers make at each stage, grouped them into topic clusters and delivered a 6-month plan with briefs for the first 20 articles.