Core Web Vitals improvements for Brewline
Worked with developers to move key templates from failing to passing Core Web Vitals. A case study by Thandiwe Mokoena, SEO Specialist for E-commerce.
Challenge
Brewline, a coffee equipment store, failed Core Web Vitals on 80% of URLs, mostly because of ads, fonts and unoptimised images shifting the layout.
Solution
I diagnosed each template with field and lab data, wrote concrete tickets for the development team, and verified the fixes in field data over the following month.