International SEO for Hirewise
Fixed hreflang and localisation issues across 12 language versions. A case study by Thandiwe Mokoena, SEO Specialist for E-commerce.
Challenge
Hirewise, a recruiting platform, served the wrong language version to searchers in several countries. German users landed on English pages and French pages competed with Canadian French.
Solution
I restructured the hreflang setup, fixed canonical conflicts, localised titles and key content for search intent in each market and set up country-level reporting.