Local SEO for Vitalo
Location pages, Google Business Profiles and reviews for a multi-location business. A case study by Thandiwe Mokoena, SEO Specialist for E-commerce.
Challenge
Vitalo, a fitness tracking app, had eight locations but only one appeared in local search results. Google Business Profiles were incomplete and inconsistent.
Solution
I optimised all Google Business Profiles, created useful location pages, cleaned up citations and set up a simple review request process for staff.