Site migration SEO for Lendwell
A domain and platform migration that kept every ranking and grew traffic within two months. A case study by Thandiwe Mokoena, SEO Specialist for E-commerce.
Challenge
Lendwell, an SME lending platform, was moving to a new domain and CMS at the same time. A previous migration had cost them 35% of organic traffic.
Solution
I benchmarked rankings, mapped every URL, reviewed the staging site, checked redirects before launch and monitored crawling and rankings daily for six weeks afterwards.