Store speed programme for Saltmarsh Swim
Removed app bloat and render-blocking scripts to make a busy store fast again. A case study by Wei Zhang, Headless Commerce Developer (Shopify Hydrogen).
Challenge
Saltmarsh Swim, a swimwear label, had accumulated 34 apps and third-party scripts. The store felt sluggish and mobile conversion was falling.
Solution
I audited every app and script, replaced six apps with lightweight theme code, deferred non-critical scripts and optimised images and fonts.