Checkout usability study for Wayfarely
Moderated usability testing and a redesign of the checkout’s biggest friction points. A case study by Zeynep Aydın, UX/UI Designer for Mobile Apps.
Challenge
Wayfarely, a small-group tour operator, knew many customers abandoned checkout but not why. Analytics showed the drop-off, not the reason.
Solution
I ran moderated usability tests with eight customers, found five critical issues — from unclear delivery costs to a confusing account step — and designed focused fixes that the team shipped within a month.