Hire freelance copywriters

Words sell. Hire copywriters who research your customers, write in your voice and measure what their copy changes — on your website, in ads and in every email.

Copywriting versus content writing

Copywriters write words that persuade someone to take an action: website and landing page copy, ads, product descriptions, sales emails, onboarding messages and app microcopy. Content writers create longer material that informs and attracts: blog articles, guides, whitepapers and newsletters. The skills overlap, but the measures differ — copy is judged on conversion, content on reach, engagement and search visibility. Many freelancers do both. Be clear in your brief which you need, and look for samples of that specific type of writing. Microcopy deserves a special mention: button labels, error messages and empty states are small, but they shape how usable and trustworthy a product feels, and UX writers who specialise in them are increasingly hired alongside product designers.

Why research is most of the job

The best copy is rarely clever; it is accurate. It uses the words your customers use to describe their problem, answers the objections they actually have and makes the benefit concrete. Good copywriters spend a large part of a project on research: customer interviews, reviews of your product and your competitors, support tickets, sales call notes and survey answers. When you hire, ask how the writer researches and what they need from you. A writer who asks for customer access and data before writing a headline is worth more than one who starts drafting immediately.

AI tools and human copywriters

AI writing tools have made generic copy cheap and abundant. That has increased, not decreased, the value of writers who can find a specific angle, capture a distinctive voice and make judgment calls about what to say and what to leave out. Many professional copywriters use AI for research summaries and variant generation, then do the thinking and final writing themselves. Ask candidates how they use AI in their process. Transparency is a good sign; either extreme — pasting unedited AI output or refusing any tools on principle — deserves a follow-up question.

Briefing a copywriting project

Share your audience, the offer, the action you want readers to take, your brand voice (with examples of copy you like and dislike), proof points such as numbers, testimonials and case studies, and any legal or compliance constraints. For a website, list the pages and their goals; for ads, the channels and formats; for email, the sequence and triggers. Agree on how many drafts and revision rounds are included and who approves. If you run experiments, share the results with the writer — copywriters improve fastest when they see what worked.

Measuring copy that works

Copy should be tested, not just approved. For landing pages, track conversion rate before and after; for ads, click-through and cost per acquisition across variants; for emails, open, click and reply rates. Ask your copywriter to deliver two or three headline or subject-line variants for testing as standard. Many clients start with a single landing page or email sequence as a test project and move to a monthly retainer once they see measurable improvement. Even small tests matter: a clearer headline or a more specific call to action on a high-traffic page can lift conversions noticeably, and those gains compound across every visitor you pay to acquire.

Where copy makes the biggest difference

If your budget is limited, invest in the words closest to revenue. Homepage and pricing page headlines shape whether visitors keep reading. Landing pages for paid campaigns directly determine the return on every advertising dollar. Onboarding emails and in-app messages decide whether new users reach the moment where your product becomes valuable. Product descriptions influence both conversion and returns in e-commerce. Sales emails and proposal templates affect how many deals close. A good copywriter can review your funnel and point to the two or three places where better words would have the most impact, then prioritise them. Starting there usually pays for the whole engagement and makes the case for the next project.

How much does a freelance copywriter cost?

Copywriters on Taskora charge $20–35 per hour at entry level, $35–70 at mid level and $70–120 as seniors. Website pages commonly cost $300–900 each; a five-email sequence $600–2,500.

Can the copywriter write in my brand voice?

Yes. Share examples and a voice guide if you have one. Many writers can also create a voice guide for you as part of the project.

Do copywriters optimise for SEO?

Many do. If search matters, mention target keywords in the brief or pair the writer with an SEO specialist.

Who owns the copy?

Rights transfer to you when each milestone is paid, under Taskora’s Terms.

Can I hire for other languages?

Yes. Filter by language on the talent page and look for native speakers for your target market.